Creating Quality Posts on Your WordPress Site
Publishing good content on your WordPress site doesn’t need to be complicated. A few simple habits can make your posts easier to read, more engaging, and more visible to search engines.
Start With a Clear, Descriptive Title
Your title should tell readers what to expect and encourage them to click. Use natural language, avoid jargon, and include keywords that genuinely relate to your topic.
Write Content That’s Useful and Easy to Understand
Focus on clear, meaningful text. Use language you’re comfortable with, but always think about your audience. If you need to use specialist terms, explain them briefly so readers aren’t left guessing.
Keep Your Style Simple and Readable
Short paragraphs work best online — one or two sentences is usually enough. Break your content into sections using H2 and H3 headings. This helps readers scan your article and helps search engines understand your structure.
Use Images Thoughtfully
Images make posts more engaging and help break up text. When you upload photos:
- Give the file a meaningful name
- Add descriptive alt text for accessibility and SEO
- Use columns or side‑by‑side layouts where possible — it improves the mobile reading experience
Optimise Your Headings for Search
Google pays close attention to your headings. Use your H2s and H3s to highlight the key topics you want to rank for. Keep them relevant and avoid filler phrases.
Add Links That Help Your Readers
As you wrap up your post, it’s fine to include longer sections of text and relevant links. A few tips:
- Use descriptive link text instead of “read more”
- Open external links in a new tab so visitors don’t leave your site
- Use internal links to guide readers to related content
These small details improve usability and help search engines understand how your content connects.